Marketing Principles Adidas - 3542 Words

FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier, Student Name: Rita Zheng ID: 005FM711 Level 1.1.1, Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis ---------------------------------------------------------5-11 i. Political -------------------------------------------------------------------------------------------------------5 ii. Economical†¦show more content†¦FOUNDER: Adolf Adi Dassler CONTROLLING COMPANY: Nuremberg , Germany. At present adidas has three series: Adidas Performance, Adidas Originals and Adidas Style. Adidas Originals use the clover logo. Clover became the adidas logo since 1972. At that time all of the adidas products used this logo. The shape of the clover looked like a world map. It emblem the three lines extend all of the world. But from 1996, the clover logo was only used for the adidas originals. The Adidas Originals are based on the best products in the adidas history modification a little bit of the style and materials then re-published. The adidas originals are more fashion than before. In 2001, the first Adidas Originals store opened in Berlin, Germany. Later that year, another Adidas Originals store opened in Tokyo, Japan. Not long before, the third Adidas Originals store opened in New York s Soho district. In March 2007, the first Adidas Originals stores opened in Shanghai. The Adidas Originals concept store in ZhengDa Square in Shanghai is the second Adidas Originals store in China after the one opened in The Place in Beijing, and was also the first concept store in Shanghai. Maybe it is because each of the classical collections has a unique story, in people’s eyes theShow MoreRelatedFactors That Contribute to Success of Adidas1451 Words   |  6 Pagesalso a solid business as well. Adidas Corporation is one of the famous marketers of sports apparel and athletic shoes among others. The founder of Adidas, Adi Dassler through his own marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise. In order to keep with the brand image, Adidas came out with the distinctive logo and its advertising logo, â€Å"Impossible is Nothing† and being successful until today. From the marketing perspective, there are fiveRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreTransformation Is Run By Ceo Carole Anne Hilton1551 Words   |  7 Pagesin her article â€Å"How Do Corporations Embed Sustainability Across the Organization?† says that, â€Å"[s]ustainability can be implemented through designing company structures and policies that embody the principles of economic, social, and environmental sustainability. Integrating sustainability principles into an organization requires decisions concerning with whom, where, and how this responsibility will be managed.† (Haugh, 388) This gives a great example of how company structure and policy should lookRead MoreAdidas and Reebok: Merger and Acquisition (Ma)997 Words   |  4 Pageshave developed to be a widespread o ccurrence in modern era. A merger of the size like Adidas-Armani has repercussion for the labor force of these companies transversely to the world. Although the integration of units gives an immense arrangement of significance to monetary issues and the effects, there are still some issues are the most commonly ignored ones such as human resources, financial management, marketing, sales etc.. Ironically studies confirm that the majority of the mergers not succeedRead MoreAdidas Case Study Consumer Behaviour Essay1314 Words   |  6 PagesCONSUMER BEHAVIOUR REPORT CASE STUDY: ADIDAS EXECUTIVE SUMMARY This report contains information regarding the global brand Adidas in relation to the consumer’s decision making process and its positioning strategy. The report starts off with a brief introduction followed by the consumer decision making process section which goes into how a consumer would end up purchasing an Adidas product. This is then followed by the positioning strategies section which includes a perceptual map and discussesRead MoreAdidas And Its Impact On The World Cup1277 Words   |  6 Pages1924, as â€Å"Gebruder Dassler Schuhfabrik†. In 1949, he officially registered a shoe under â€Å"Adi Dassler adidas Sportschuhfabrik†, which bore what would later become the trademark adidas 3-stripes. The success that came with the German national football team in the 1954 World Cup final against Hungry, according to the Adidas-group website, â€Å"made adidas a household name on football pitches everywhere† (adidas –group). However, interestingly , in a 2010 study reported by Leizpig University in Germany, the victoriousRead MoreCreative Strategy1101 Words   |  5 Pagesintends to communicate to the consumer. The creative team will develop a theme so that the consumer recognizes the product without having to think about it. This is where the art department develops key colors, fonts and numerous other aspects of the marketing campaign. In advertising, different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Advertisers use different ways of thinking to create catchy slogans that captureRead MoreThe Success Of The American Football Boots1134 Words   |  5 Pagesand turning points – and just the begin of our story. On August 18, 1949, Adi Dassler started by and by at 49 years of age, enrolled the Adi Dassler Adidas Sportschuhfabrik and set to work with 47 agents in the neighborhood of Herzogenaurach. Around the same time, he enrolled a shoe that consolidated the enlistment of the soon-to-wind up praised Adidas 3-Stripes. From humble beginnings to an overall sample of overcoming misfortune – which was stimulated by a miracle. Who may have felt that fix studsRead MoreEssay on Promotion of Nike vs. Adidas1745 Words   |  7 Pagesagency Wieden and Kennedy and a group of Nike employees. Dan Weiden, speaking admiringly of Nike ’s can-do attitude, reportedly said, â€Å"You Nike guys, you just do it.† Then the brilliant slogan came about. Nike continues to lure customers with a marketing strategy centering around a brand image which is attained by th distinctive logo and advertising slogan. It is my belief that Nikes power to sell comes from deep-rooted desire for cultural inclusiveness and individual athletic accomplishment. TheseRead MoreStrategies of Adidas2281 Words   |  10 PagesStrategies of ADIDAS Global Brands is responsible for all the product and marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies